Ontario Hydro Tarts Up
I don't know about you, but I have to work for my wages. I actually have to show up at an office and do something useful. It is very clear to me that if I don't produce anything of value to my employer, I will be fired.
On the other hand, there is Paul Rhodes. Paul Rhodes is a consultant to Ontario Hydro. Ontario Hydro was worried that people might think that just because hydro costs have increased every year since time immemorial, and just because our nuclear power plants break down occasionally, people might think that Ontario Hydro doesn't care about the environment.
Well, what's the solution? Ontario Hydro could actually care about the environment. Ontario Hydro could develop some internal policies about preventing damage to the environment. They could allocate a few million dollars to a department responsible for ensuring compliance with environmental protection laws. They could even work on new ways of running cables that would be less disruptive to the migratory habits of the creatures the live in the forests of Ontario.
But, hey, consultants don't get big bucks for stating the obvious!
Or, they could just spend a few million dollars on an advertising campaign.
"If Ontario Hydro is to successfully present a more proactive positioning on environmental protection it should be prepared to commit adequate resources to a paid media/advertising campaign." Wow! That's what Paul Rhodes recommended. Gee. How did Ontario Hydro manage find a great thinker like Paul Rhodes? Well, it turns out that Paul Rhodes is a friend of Ontario Premier Mike Harris.
Paul Rhodes was paid $255,000 for a 10-page report. The report recommended that Ontario Hydro spend more money on advertising to convince the public that they care about the environment.
I wish I had a job like that. I wish Mike Harris would be my friend. Mike Harris wants to cut taxes and save the Ontario taxpayer lots of money. Here I am, Mike: I would have been quite willing to work for a mere $100,000, to create a report of the same breath-taking simplicity, elegance, and intelligence. Here it is: spend more money on advertising. Done. You can pay me now. Not only did I give you good advice, but I saved you the trouble of reading through the entire 10 pages of Paul Rhodes' report.
Copyright © 1999 Bill Van Dyk All rights reserved.
