I just read that the movie "Left Behind" will now be released on video before it is released to theatres. The announcement makes it sound like this is some ingenious new marketing strategy.
Could be. Could also be that market research showed that the movie is a total dog and a disaster and couldn't possibly survive a humiliating week of empty theatres across the nation.
Could be that the makers of the movie realized that a large contingent of Christians will buy the movie to support the cause, generating the cash they desperately need to somehow recover the impressive cost of making this ambitious but doomed concept a reality.
If you do see it, let me know if it's any good.