Social Seances

You Need a New Drug

 

"Blindspot" by psychologists Mahzarin Banaji and Anthony Greenwald is about this wonderful diagnostic test, the IAT.

The IAT reveals, to the interviewers and social psychology researchers, what you really think. Not what you say you think. Not what you think you say you think. And-- God forbid-- not what you think you think you think. But what you really think. "Ah ha!", the researchers exclaim. Now I know the truth: you are a racist. Malcolm Gladwell took the test: busted! Or so he admitted to Oprah, while pointing out that his own mother was black.

These researchers-- these "social psychologists"-- are generous on one level. They believe that people who say they don't judge people according to their race or age or physical appearance really mean it and think that they really mean it. So when they administer a test that proves that they do judge people according to their race or age or physical appearance, they believe they have uncovered a terrible secret about humanity and you, lucky reader, get to be let in on it.

There are a lot of problems with this bullshit, at many different levels.

The point is that the biggest lies in our society don't involve facts and data, but how the information is presented: Banaji and Greenwald are shocked, so they say, to discover that many people who say they think they are not racists actually do "unconsciously" hold racist views. Their "facts" prove it. Their facts, actually, prove that they are pretty clueless about  how people actually process their words and actions in relation to their feelings and inclinations. And they are even more clueless than that: they are surprised that people don't announce their racist, ageist, and sexist sentiments.  They are surprised that no bigot thinks he is a bigot while knowingly holding bigoted views.

As it turns out, someone else's research seems to show that the results from the IAT are unreliable.

We live in a culture in which people not only hide their unsavory feelings about others-- we positively embrace hypocrisy on a monumental scale.

Unconvinced?  Banaji and Greenwald note that we often answer "how are you?" with "fine" even if we're not.  They're on to you!

All Contents Copyright © Bill Van Dyk 2013 All Rights Reserved