There is a hockey league in the Southern United States, with franchises in Louisiana, Texas, and New Mexico, that the NHL could take a few tips from. It’s those colorless names: Canadiens? Maple Leafs? Jets? Boring. Why don’t they spend a few of the big bucks on some Dallas newspapers, where they might come across team names with character?
The Canadiens? Picture a svelte, French man with a middling hair cut, a moustache, and a Visa card. But Odessa Jackalopes? Hey, are we talking the Hanson brothers or what?
Odessa Jackalopes
New Mexico Scorpions
Macon Whoopees
Amarillo Rattlers
Austin Ice Bats
Central Texas Stampede
El Paso Buzzards
Fort Worth Brahmas
Lake Charles Ice Pirates
Monroe Moccasins
San Angelo Outlaws
Shreveport Mudbugs
Waco Wizards