Bob Dylan Sells Out

AmDylan.gif (54973 bytes) I too harsh on people?

 

In the movie, The Magic Christian, a worldly-wise millionaire (played by Peter Sellers) adopts a destitute young man (Ringo Starr) as his own son. He decides to impart to him all of the great wisdom he has accumulated over the years. The first and most important lesson is that everyone– without exception– can be bought. In the unforgettable climax of the film, Sellers scatters numerous British pound notes over the surface of a swimming pool filled with the most disgusting, offensive substances imaginable as dozens of extremely well-dressed financiers and bankers are strolling by on their way to work in their gleaming towers of steel and glass. They stop, stare, try to reach the money. One of them finally steps right into the sludge, and soon all of them are splashing around in it trying to grab the money away from the others. Yes, everyone can be bought.

I just picked up the latest edition (March-April 1998) of the Utne Reader, a bi-monthly compendium of articles by the “alternative” press. On the back of the cover, there is a picture of a very young Bob Dylan. That makes sense. Who better defines “alternative” than Bob Dylan, especially a young Bob Dylan? Think of those songs from the early 1960’s: “God on Our Side”, “Only a Pawn in the Game”, “Like a Rolling Stone”, “Masters of War”, “Visions of Johanna”… Dylan, unintentionally, perhaps (you could write a whole book on the subject), became a spokesman for a generation of young people who seemed to reject plastic, phony materialism, the consumer ethic, the idea that everything could be bought and sold, and that the ultimate goal of life was a home in the suburbs, a zillion appliances, Tupperware, and a two-car garage.

If you were born too late or too early, you probably have no idea of how powerful his mystique was. No one before or after has had anything near the pull he did in his prime. Every other major artist was acutely aware of what Dylan was doing. Even commoditized performers like Sonny and Cher included Dylan songs in their repertoire.

He was the very definition of “alternative”, because, at the time, the wholesale commoditization of life was well under way and he was one of the first and most powerful voices of popular culture to mock it. His performances were utterly compelling, because he was powerfully eloquent and uncompromisingly savage in his rejection of moral hypocrisy and glib righteousness. [notes on Dylan film]

The trouble is, there is an Apple Computer logo at the top left-hand corner of the page. And under the logo, these words: “Think different”.

Yes, everyone can be bought.

Well, I guess most other folk singers would have regarded selling out as the wrong thing to do, so, yes, I guess Bob Dylan thinks different.

I wish I knew how much he got for the ad, and why he needed the money. I do NOT wish I could hear him explain why I’m an idiot for thinking he should not have taken the money, should not have sang for the pope, should not have taken part in the tribute to Frank Sinatra, should not have allowed “The Times They are a Changin'” to be used in a Bank of Montreal ad, and should not have treated Phil Ochs like dirt way back in the 1960’s. I don’t want to hear it because it is so entirely predictable and self-aggrandizing and phony and I don’t think I could stomach it coming from Bob Dylan even if almost everything else he’s done in the past ten years should have prepared me for this.

This may sound absurd, but does anybody still need an explanation of why doing a commercial endorsement is wrong? It’s not all that complicated.

If the role of art, music, poetry, drama, and fiction, is nothing more than to entertain, then, yes, I guess there is no problem, since consumer products are just another form of gratification. And if you believe that the gleeful consumption– conspicuous or otherwise– of material goods is about as meaningful as life gets, then yes, there is no problem.

But if you believe, as I do, that there is a higher purpose to art, that it should also enlighten and stimulate and provoke, and should in some way expand our knowledge of what it means to be human, of what it means to love, of what it means to be alive, then a commercial endorsement is the anti-thesis of good art. It is a sell-out. It is betrayal of the very idea that human values are above simple self-aggrandizement.

A great artist stands out because he has the courage and integrity to observe and reflect and illuminate the weaknesses and strengths of human behaviour. When an artist agrees to accept money in exchange for the association of his image or persona with a commercial product, he shows that his integrity is compromised, because his endorsement is the result of a bribe. And when he accepts accolades and awards from people whose whole lives are dedicated to dishonesty and materialism, then he shows that he has no courage, for his acceptance is the result of his desire to become like those who thusly honor him.

When Bob Dylan first came to prominence, one of his most attractive qualities was the way he stood apart from the establishment toadies and drunken crooners that dominated the entertainment world of the 1950’s, singers like Dean Martin and Frank Sinatra, who sang meaningless love ballads to addled over-weight pant-suited matrons in the crassest of American cities, Las Vegas. Today, Dylan takes part in a tribute to the King of Crass, Frank Sinatra. How long before Dylan himself plays Las Vegas?

In defense of Dylan, I have heard people say that it’s just no big deal. Just because he endorses Apple computers doesn’t mean “Tangled Up in Blue” isn’t a great love song. In reply to that, I have to say that even if it wasn’t a big deal, it’s still a cheesy, tacky, contemptible thing to do, and you have to wonder about why Dylan would do it. Dylan’s income from song-writing royalties alone must be enormous. Did he manage his money so badly that he is desperately broke? Are the alimony payments getting out of hand? Is his exclusive Malibu mansion in need of repair? Is he so isolated and surrounded with sycophants that there is no one to tell him that, considering his stature as a songwriter of uncommon power and intensity, the commercial endorsements look petty and stupid?

Well, maybe we all should be as humble. What if someone offered me, say $100 a week if I agreed to display his product logo on my web page (as if…)? I could argue that journals and newspapers have always carried advertising so it’s really not “selling out”, it’s just the business of writing. If I sold my writing to a journal (which I have done, in fact, on a regular basis for many years) who do I think pays for the checks I receive? Right– advertisers. Dylan’s music is played on radio of course, so his royalty checks really come from the same source.

So is it really such a big leap from a royalty check to a product endorsement? The difference is that we all understand that just because a Miller Lite ad follows a Dylan song on the radio does not mean that Dylan drinks Miller Lite, in the same way we know that a General Motors ad in a newspaper doesn’t mean that the newspaper believes that General Motors cars are any better than anyone else’s cars. There is a line that is being crossed.

The bottom line, I guess, is that it is ridiculous to believe that Dylan needs the money so badly that he will allow such questions to be raised about his integrity as an artist. The answer is that Dylan, singing for the Pope and Frank Sinatra, and flogging his reputation on the Grammys, is after something other than artistic achievement. The answer is that Dylan doesn’t believe himself anymore, and therefore, why should we?

Songs from the Old Dylan:

” you used to ride on a chrome horse with your diplomat/who carried on his shoulder a Siamese cat/Aint it hard when you discover that/He really wasn’t where it’s at/After he took from you everything/He could steal..”

“…businessmen, they drink my wine/Plowmen dig my earth/None of them along the line/Have no idea of any worth…”

“Dear Landlord, please don’t put a price on my soul…”

“…but even the President of the United States must sometimes have to stand naked…”

A Playlist for Bob Dylan when he finally goes all the way and plays Las Vegas.
  • Opening number: Stuck Inside of Mobile With the Memphis Blues Again
  • Mood Piece: Dear Landlord
  • A love ballad so all those Amway salesmen can get off their duffs and shake out their double-knit pants:  Most Likely You’ll Go Your Way and I’ll Go Mine
  • For those who really appreciate the décor:  Visions of Johanna
  • For those who wonder if this is the same Bob Dylan who used to do those protest songs: My Back Pages
  • For the maids and kitchen help: The Lonesome Death of Hattie Carroll
  • And the waiters: Serve Somebody
  • To his former wife, Sara, if she happens to drop by: It Aint Me Babe
  • To patrons who favour the Black Jack tables:  Lily, Rosemary, and the Jack of Hearts; Black Diamond Bay
  • To those who wished it was Elvis instead: I Want You
  • Just before Milton Berle comes on: Motopsycho Nightmare
  • To a convention of Dupont engineers: Hard Rain
  • To contestants for the Miss America Pageant:  Just Like a Woman
  • After a Fashion Show:  Leopard Skin Pill Box Hat

What a Circus

Oh what a circus, oh what a show
Argentina has gone to town
Over the death of an actress called Eva Peron
We’ve all gone crazy, mourning all day and mourning all night
Falling over ourselves to get all, of the misery right.

[Evita – Tim Rice and Andrew Lloyd Webber]

Added March 12, 1998:

Crazy is right. Diana may be the most monumentally insignificant person of the 20th century. What I mean is that the scale of her media coverage exceeded her real importance by an unimaginable degree. Quick, name one thing Diana was good at? Name one of her “achievements”. Name one of her special talents or remarkable gifts? The truth is that any well-brought up girl could have done as well or better at the few things we think she was good at: smiling and giving short, inconsequential speeches.

And while the world wails about her death and spends millions of dollars on flowers and tasteless mementos, another 10,000 children will have died of starvation or malnutrition around the globe. But that’s the point, you see. In Diana’s death we feel validated as people. Look at me– I am weeping. I have a heart. I am compassionate. I have real human feelings! I supported her opposition to land mines and her concern for AIDS victims! I bought the Elton John record…

One last comment, if you can forgive me the cynicism: the height of these cheap emotions was reached with Elton John’s new version of Candle in the Wind. Just in case you didn’t know, Candle in the Wind was written for the memory of Marilyn Monroe, another physically beautiful woman who first courted, then seemed to despise media attention. Then it was rededicated to AIDS victim Ryan White.

I think it was a monumental miscalculation on John’s part to not write a new song for Diana. It makes the whole thing look cheap and tawdry. And British.

What’s the matter Elton– can’t come up with anything new anymore?!

Marilyn Monroe, depressed, and alone in spite of her popularity, probably committed suicide (some paranoids believe the Kennedys had her snuffed). “Candle in the Wind” was a beautiful song that captured something of the tacky ambivalence with which we adore then destroy celebrities (the prurient curiosity about the fact that her body was found “in the nude”).

So Elton John and Bernie Taupin took this sensitive, honest song, and quickly rewrote it to accommodate Princess Diana’s funeral. Unfortunately, they also debauched it. They removed the lines about how the media, ever exploitive, reported that Marilyn had been found in the nude, ironically proving that while overtly despising the media that “hounded” Diana to her death, Elton wishes also to provide a “tasteful” version of the lyrics for mass consumption.

Geez, you have to wonder if Marilyn, up there in the sky with all the other dead celebrities, feels a little jilted. Elton, you’re an idiot.

Our Obsession With “Feel-good” Confections

In 1965, many of us, or our parents, went to see their first Hollywood film, and it was “The Sound of Music”, a glossy, somewhat saccharine musical about how the Von Trapp family escaped from Nazi-occupied Austria. They adored this film so much that it probably did more than anything else to move the Christian Reformed Church to repeal its prohibition against the “worldly amusement” of cinema.

Now, if you are truly convinced that “The Sound of Music” is movie-making at its finest, nothing I can possibly say in the following paragraphs will move you from that opinion. I acknowledge the film’s technical merits. It is expensively filmed, beautifully staged, and the music is memorable and well-performed. Most people are aware of the conscious sentimentality, but don’t mind.

I’ve never liked “The Sound of Music” because I’ve always been uncomfortable with films that sentimentalize tragedy, and no tragedy was darker, or more compelling than the rise and fall of the Third Reich. Five to six million Jews, gypsies, and other “undesirables” were systematically exterminated by the Nazi regime. I do not deny that the Von Trapps have a story to tell, but I find it disconcerting to find them centre stage, in all their Aryan purity, in a film that barely acknowledges even the existence of the Jews. The world of the Von Trapps– white, rich Austrians– is pretty well the kind of world the Nazis envisioned, once they had carried out the final solution.

Consider the scene in which the father lines up the children with military precision, in perfect order from highest to smallest, to send them off to bed. Given the nature of Nazi Germany (and Austria), the Nazi’s obsessions with secondary racial characteristics and genetic purity, and Hitler’s passion for order and precision, this scene is either an obscene joke, or absolutely mindless film-making, completely at odds with its own subject. It deplores the Nazis as enemies of this nice Austrian family, while simultaneously inviting you to adore their physical grace, cleanliness, beauty, discipline, and racial purity. It has Dan Quayle’s “family values” in spades. Nobody swears or runs around indecently dressed or commits adultery. The children are obedient, the father is a powerful authority figure, and Maria, the on-again, off-again nun, is both pious and mischievous– an irresistible combination to many of us. In short, this film should offend nobody.

I was recently involved as an actor in a production of “Cabaret” by a local community Theatre group. (A movie version– which is not very similar to the stage version, but still interesting– was released several years ago and is readily available in video stores.) “Cabaret”, like “The Sound of Music”, is about individuals who come into conflict with the rising tide of Nazism. Both of them want you to know how awful the Nazis were. But it is the contrasts of these two works that is most illuminating.

The most obvious contrast is in outward style. Many Christians would not be comfortable attending a performance of “Cabaret”. Much of the action takes place inside the “Kit Kat Club”, a cabaret where prostitutes and dancing girls mingle with drunken sailors, homosexuals and libertines. The dancers gyrate and wiggle their rear-ends as an evil-grinned Emcee invites the audience to discard their inhibitions and forget all their problems. Characters cavort and carouse and explode into brawls.

Thus, the first contrast between these two productions, from Julie Andrew’s convent to Sally Bowles’ Kit Kat Klub, is shocking. In fact, Sally Bowles, the central character of “Cabaret”, makes her first appearance dressed as a nun, singing about her mother thinking she is living in a convent in the Southern part of France, instead of singing in a Berlin nightclub, “in a pair of lacy pants…” This is followed by a drunken brawl, the “kit kat girls” singing, stumbling, rolling over the floor on top of several bar patrons, and a song about picking someone up for casual sex, of various orientations.

The audience is initially fascinated—and repelled—so when a group of healthy, wholesome-looking, well-dressed men, women, and children come out into a “meadow” for a picnic and begin singing a charming German folk song, the audience’s first reaction is relief: finally, some normal, decent-looking people! The actors in this scene actually resemble, physically, the Von Trapp family as presented in “The Sound of Music”! The song is about nature, optimism and faith: “Tomorrow Belongs to Me”. The audience is enraptured by the strength and sense of purpose expressed in the song, particularly in contrast to the brazen physical obscenity of the previous scenes.

A few scenes later, at a wedding, a similar group gathers to sing the same song. As they sing, a few Nazi arm-bands appear, then more, and more, until the entire chorus, stamping their feet and raising their arms in salute, have become a ferocious mob. Suddenly, the song is revealed for what, in fact, it has always been: a paean to Aryan purity and dominance. And a connection is drawn between the earlier “wholesome” ideal of beauty and racial purity, and the expansionist violence and viciousness of the Nazi regime. One realizes– maybe for the first time– that the Nazis did not recruit their members at gun point. They caught them in a web of high-minded visionary ideals and hopes and dreams, exploited the economic and moral collapse of post World War I Germany, and tapped into repressed but still potent nationalist instincts. “Cabaret” suggests that Nazism succeeded because it appealed to the same kind of emotions and ideas that most of us still share today.

“Cabaret” is not content with surfaces and pretty pictures. In fact, it draws a very unpretty picture of humanity, to reveal the corruption in the heart of German culture that gave rise to Nazi Germany, and the corruption within ourselves that could lead to the same consequences. Sally Bowles is so immersed in her own decadent, impulsive life-style that she is blind to the consequences of the political changes going on around her. “What does politics have to do with us?” she asks. The real Sally Bowles, upon whom the original story by Christopher Isherwood was based, died in a concentration camp.*

I was surprised by the number of Christians in the cast of “Cabaret”. I counted at least a dozen, many of whom arrived at Sunday rehearsals fresh from church or youth choir. We often talked about the meaning of the play, the significance of the moral debauchery in Germany in regard to the subsequent rise of Nazism, and the relevance of “Cabaret” to our own time and place. All of us were deeply committed to this production because it would remind the audience of the dangers of allowing a moral vacuum to exist in our society. All of us agreed that the vivid depiction of this moral collapse was necessary to make this point as real to the audience as possible.

The Christian community is frequently guilty of preferring bland entertainment like “The Sound of Music” to gutsy, authentic plays and films like “Cabaret”. Our community is notoriously fearful of the raw power of honest drama, strong language and images, and, sometimes, the power of truth. Is this a harmless matter of taste, or an important deficiency in Christian culture?

I have been thinking recently not only about the contrasts and comparisons between these films, but also about other incidents that resonate with these issues: a Christian Reformed Church sponsors a square dance; a Christian High School History teacher tells me he doesn’t have a television set in his house because all it shows is trash; a Christian High School English teacher shakes his head slowly as I ask if he is familiar with recent work by Alice Munro, Timothy Findley, Michael Ondaatje, or Gunter Grass. A Christian high school is incapable of finding a meaningful play to perform because the teachers fear that parents will be offended. We speak thousands and thousands of words about the errors of our culture, but we make little effort to speak the same language.

The future of the world may not depend on whether we prefer to watch “The Sound of Music” or “Cabaret”, but sometimes we must ask ourselves if our infatuation with feel-good confections, inoffensive literature and music, and “wholesome family values” is teaching us what we need to know about the dynamics of our own history and culture. When we, as parents, object to our children reading or performing plays that are contemporary and meaningful, are we condemning ourselves to even greater irrelevance? Does the world look for answers from people who object so strongly to the language of the streets that they never take the time to hear what the people of the streets are saying?

* Update, January 2004

Apparently the “real” Sally Bowles didn’t die in a concentration camp after all.  Her name was Jean Ross and she lived to a ripe old age in England.  She didn’t consider the portrait of herself in Isherwood’s story to be very flattering.

Copyright © 1998 Bill Van Dyk All rights reserved.