Televisionization of the World Wide Web

The televisionization of the internet continues. Look at this.

What I think AOL is doing, essentially, is threatening to block business email unless they pay a fee. If they pay a fee, their mail bypasses spam filters. Now there’s a revenue stream I’ll bet you haven’t thought of. Set up a spam filter. Charge people to have their mailbox protected from thousands of annoying spam messages (part of the package of your membership in AOL). Then charge companies to put their mail through anyway.

This idea is even more brilliant than they imagine. In a few years, after you are once again deluged with unwanted e-mail, they can start offering a new service to the user: we will block the unwanted e-mail that we used to filter for an additional monthly fee. But you thought you were paying an additional monthly fee already? That’s like the cable fee you used to pay for commercial-free specialty channels, which are you still paying for, and which now have commercials.

Pabulaolum

Have you seen those new AOL ads, the ones about “Chelsea Buns”? This smug but concerned-looking mother talks about how her daughter was looking for a recipe for “Chelsea Buns” when, it is implied, she accidentally hit a porn site. The mom goes, thank god for AOL! She mentions that she also has a son who is deeply into… “X-Men”.

AOL controls your access to the internet. AOL decides which sites are safe for you to see and which ones are not. To add insult to injury, AOL won’t tell you what it’s criteria is, because it believes that it’s criteria is a trade secret. Like the recipe for Captain Crunch, or Barbie’s measurements.

Sometimes an ad tells you a lot more than it thinks it does. And what this ad tells you is that AOL is really not an online information service at all. It is a television network. Television is about corporate control over what you think and do. Entertainment is merely a vehicle for merchandising. The viewer is a passive recipient of logos, celebrity endorsements, lifestyle ads. Yes, even if you are stupid, you can have a fulfilling life if you have a credit card.

And I’ll bet this woman, so concerned about “Chelsea Buns” lets her kids watch gazillions of ads, three hours of television a day, without the slightest concern. Well, for heaven’s sake, her son is fan of the “X-men”. Violence and mayhem are okay. Sex is not.

These ads practically shout, “I want to be told what to think! I want my information to be controlled and doled out like Pabulum by giant soul-less corporations! Please—it hurts to be free!”