As you may or may not have noticed, I have stopped posting regularly here. I might take it up again. I might not. Please don’t confuse me with a blogger.
Not that I don’t enjoy blogs. I have read some of them. Some of them are interesting, and some are provocative, and some are even well-written. None of them are indispensable.
When I started the “rant of the week” back in 1997, nobody had ever heard of a blog. I don’t think my website actually fits the blog mold. I use an html editor and I only post sporadically.
I am not carrying on a long conversation with myself. In fact, it appears that I am carrying on this long conversation with nobody.
Now, we have all heard of blogs. Now there are a million blogs. Now there are too many blogs.
We don’t need them all. We can’t possibly absorb them all. We won’t care, shortly. In a few years, the term “blog” will be an insult. “Oh– you’re blogging!” Or, “where’d you read that? Somebody’s blog?”.
The great irony is that the pervasiveness of blogging is going to restore the impact of branded media. The only way to sort through too much information is to funnel it through something, and that something is likely to turn out to be the CBC or New York Times or CNN. Everything else will be white noise.
You will know when the days of blogging are numbered: Time Magazine will do a cover story on it and how important it’s going to be, soon.