An Epidemic of Diagnoses

You have to distinguish between an epidemic of diagnoses and an epidemic of allergies. Dr. Nicholas Christakis

A recent story out of Sacramento describes the tragedy of the death of Natalie Giorgi, a 13-year-old girl who was allergic to peanuts and inadvertently swallowed a bite of a Rice Krispies square that had “peanut products” in it. Her parents had two EPI-Pens, used them both, then used a third from the camp where their daughter had been staying. Natalie’s father, a physician, couldn’t save her, and neither could the EMS team that arrived by helicopter.

Now the Giorgi’s have gone public because they want to convince a skeptical public that food allergies are real and pose a real threat to public health and safety. They believe most people aren’t already hysterical enough about food allergies. We need to ramp it up.

Now, I don’t know where the Giorgis stand on gun control, or drunk driving, or lightening, but, if we, as a society, were to respond intelligently to genuine threats to health and safety, we might be better off channeling our energies into more productive causes.

Even worse, the remedies proposed most often– declaring schools “peanut free”, for example– may actually be having the opposite effect. In Israel, where peanuts are a popular snack, the rate of peanut allergies among children is about 0.17%. In Britain, where peanuts are less popular, the allergy rate is 2%.

About 150 people die every year in the U.S. due to an allergic reaction. About half are due to peanuts. That’s slightly more than the number of people who die from lightening strikes.

Be it noted: there is a lot of misplaced faith placed in Epi-Pens.

Pennies for Peanuts

Yet if the characters’ faith in a better future is quintessentially American, it travels well. “Peanuts” merchandise, starting with a six-inch plastic Snoopy in 1958, now includes toys, videos, clothing, Hallmark cards, sheets, MetLife ads and… well, more than $1 billion in sales every year. If the “Peanuts”-ing of the world seems crassly exploitative to some critics (even one United Media insider says it “casts a mercantile pall over something innocent”), it’s because Schulz can’t say no. It is as if Schulz—who worries that promised TV interviews will be canceled once people realize how unworthy he is—thinks spurning a deal would tempt fate.

Yeah, give it a rest. The truth is that Charles Schultz sold out big time. He was quite capable of making a wonderful living writing a nice little comic about a loser and his pet dog, but he got greedy. He wanted millions, not hundreds of thousands. He wanted his own hockey rink. He wanted an empire. And he got it, because people did not take offense at the idea of cartoon characters designed to enrapture children being used to huckster insurance or phony sentiment (Hallmark).

Stop soft-pedaling the fact that Schultz sold his soul.